THAI unveils marketing plan to boost tourism recovery
Thai Airways International said it is ready to move forward to regain the trust of local and overseas travel agencies and partners, especially those in Europe, which is a key source market for the airline.
The announcement was made by CCO, Nond Kalinta, during a recent networking conference hosted by the airline at The Peninsula Bangkok under the theme THAI Networking: Discover Brand New Sky.
The event, sponsored by Mastercard, brought together the main local and foreign travel agencies as well as the international media. During the conference, THAI highlighted its sales, marketing and revenue strategies to coincide with the government’s plan to reopen the country.
Attendees were introduced to THAI’s new products and services, as well as informed about the proactive progress of the airline’s rehabilitation plan.
The main pillar marketing strategies of THAI have been highlighted as follows:
Sales and revenue optimization
THAI will focus on potential revenue-generating destinations that will allow the airline to maximize sales and profits. THAI is also working closely with Star Alliance, partner airlines and THAI Smile Airways to expand its route network with new destinations.
Feasible products and improved services
New products and services will be introduced, such as exclusive privileges for Royal Orchid Plus members, pre-selected meal service for Royal Silk Class passengers and enhanced in-flight entertainment. THAI is also collaborating with Doi Tung, the Mae Fah Luang Foundation, to create an exclusive coffee called Black Silk Blend, which will be served on board to passengers of the Royal Silk Class.
Pricing and Distribution Channels
Sales distribution will be further improved through collaboration with travel agencies and online channels. Pricing will be more simplified and dynamic based on market demand.
marketing communications
Digital marketing will be widely used based on core customer network behaviors to ensure better experience of access, engagement, personalization, connection and collaboration. This will be implemented with continuously improved content, social media harmonization and a modern CRM platform with AI capabilities.
