The course of the marketing plan development process
I will continue to post material from my Udemy.com online course called The Marketing Plan Seminar so that my subscribers can get an idea of what kind of work I can do for them on a consulting basis. If you can’t wait for installments to be released, you can order the full course at http://udemy.com/The-Marketing-Plan-Seminar anytime. In the meantime I hope you enjoy every little installment and please call me if this triggers anything for you where I can help you with an instant strategy session or work with you longer term with the mode monthly mentorship. Enjoy!
The course of the marketing plan development process
This image accompanies the accompanying video that is part of the Marketing Plan webinar. This is slide number 5.
This slide illustrates the seven main steps in developing your overall marketing plan. There may be intermediate steps or sub-steps required when developing the plan, but these are the main ones. Take a good look and listen to this one. It is essential to the success of your marketing planning.
As you can see from the diagram, it’s important to consider both external inputs – from customers and market research and competition – as well as your own internal constraints. But don’t let internal constraints limit your thinking. You may find ways around them as you develop your initial thoughts and plans.
With the preliminary analysis complete, it’s time to consider the pros and cons of each idea and focus on the actual recommendations that will be implemented as tactics in your overall marketing plan. And don’t forget to include the mechanisms to periodically measure the results of your strategy so that you can continually adjust and refine it based on what’s working and what’s not working as well as expected.
