Top 10 Small Business Marketing Mistakes – Creating a Strategic Marketing Budget

It’s important to use all the necessary tools to ensure that all marketing dollars are spent effectively and create the best ROI possible.

LOS ANGELES, CA, UNITED STATES OF AMERICA, February 21, 2022 /EINPresswire.com/ — SayWhat Consulting, LLC has just released Part 3 of the 10-part blog series titled “Top 10 Small Business Marketing Mistakes”. Part 3 discusses in detail the importance for a company to have a strategic marketing budget as well as the intricacies of building a business focused on both the short and long term. This includes understanding the importance of market research and performing a well thought out and specifically targeted competitive analysis. Business owners work longer hours than most in order to generate income for their business, to create a future for their families and their employees. A well-thought-out marketing budget gives them the opportunity to effectively generate revenue and increase their profits.

Part 1 of the blog series discussed the importance of tracking all of their marketing and truly understanding which marketing efforts are producing results so they are spending their marketing dollars wisely. Part 2 of the series covered in detail the importance for small businesses to understand not only how to generate leads, but also the best practices for nurturing and converting them. Part 3 focuses specifically on creating a strategic marketing budget, with the understanding that a well-thought-out marketing budget gives a business direction, purpose, and a strategic advantage over its competitors.

“A well thought out marketing budget acts as a revenue generation map for a business” says David Phillips, CEO and Founder of SayWhat Consulting “and it is important that as the business owner they are involved in all aspects of the process”. Many business owners delegate this important task to others within the company without getting involved in the process despite having a genuine vested interest in its success or failure. This can be a major mistake, as it is usually the business owner who best understands the future direction of the business.

One of the most important aspects that companies often overlook is achieving a comprehensive competitor analysis to better understand who their competitors are. When done correctly, a competitive analysis will provide details about their competition, ranging from their marketing tactics, internal operational inefficiencies, customer retention, and customer service. These factors can all be used to their advantage and improve their overall marketing efforts, reducing cost per lead and increasing conversion rates. Mr. Phillips noted that “when it comes to marketing their business, many owners don’t appreciate the power of information. The information is readily available online and should be used to your advantage. A competitor analysis gives business owners all the information about their competitors and allows them to adapt their marketing – highlighting their strengths and the weaknesses of the competition. The results are more leads, higher conversion rates, and less money spent marketing the business.

After publishing the first two blogs, we received dozens of emails asking for our future blog on how to choose your digital marketing business effectively. It’s important for business owners to understand the long-term effects that the wrong choice can have on their business. This blog is already finished but will not come out for a few weeks. It discusses the lasting effect choosing a digital marketing company has on businesses and common tips business owners should look for. SayWhat Consulting offers a free online marketing audit if you currently have a website and aren’t sure how it’s performing – it’s easy to sign up for https://saywt.com/audit-marketing-online.

You can see the 3 blogs published with the 7 articles to be published soon by visiting our blog here: https://saywt.com/blog . This blog series contains nearly 70 pages of useful content that business owners can implement immediately to improve their business. We hope you enjoy it and new blogs will be posted every two weeks!

Learn more about SayWhat Consulting:

Small business owners are constantly exploited and forced to make daily decisions that affect their livelihood and that of their employees. SayWhat Consulting was founded with business owners in mind. We know that business owners are placed in impossible situations trying to master all aspects of their business, including marketing, employee management, sales, lead conversion, customer service, customer retention. accounts, accounts, collections and everything else.

As a business owner, you might be interested in the Business Owner Advisory Program with SayWhat. The Business Owner Counseling Program (BOCP) aims to provide business owners with the tools to ensure short-term and long-term success by meeting the needs of that specific business and owner. One of the most popular parts of the BOCP is the Marketing Management Package which gives you the power to have a Marketing Manager at a fraction of the cost to ensure all your marketing choices are educated, cost effective, high yielding and auditable. . Learn more about www.saywt.com.

Meet our founder

Our founder, David Phillips, is a successful entrepreneur and has grown his business for over 13 years while working at two Global 500 companies. business operations at dozens of annual industry-specific meetings. With over 20 years of experience in the real world of business – we know and understand almost every problem you are going through and have faced – as well as what you will need to do to continue to grow your business successfully.

We would like to hear from you. Feel free to call us at (424) 235-8704, check out our website (www.saywt.com) or you can email David directly at David@saywt.com.

David Phillips
SayWhat Consulting, LLC
+1 424-235-8704
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