Tourism PEI launches a new marketing campaign
Published on: Tuesday February 15, 2022
A new campaign is poised to bring more tourists to Prince Edward Island as COVID-19 restrictions are set to ease again in the province.
This winter, Tourism PEI is preparing to launch marketing initiatives for people from the Maritimes who wish to visit the Island.
The move follows the recent announcement of the province’s three-stage transition plan which is expected to ease most COVID-19 restrictions by April 7.
The campaign was set up for the Prince Edward Island market. It will expand to the rest of the region on Monday. The same week, a four-day isolation requirement will be waived for fully vaccinated visitors to the island.
“There’s a sense of relief that we’re finally getting to the point where he’s going to be ready to travel again,” said Brenda Gallant, director of marketing for Tourism PEI.
“For the tourism industry – I’m sure many feel the same – there is anticipation, excitement that the 2022 season will be much better than what we have seen in the past two years.”
Gallant explained that the campaign will include radio and television spots as well as website and social media ads. Winter marketing costs will be just under $500,000.
She said the pandemic landscape has made things “extremely competitive” for the industry.
“Tourism has been hit hard by COVID and as a result all destinations were vying for attention and really trying to show off what we have to offer,” Gallant said.
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