Tribelli steps up consumer marketing campaign

Enza Zaden’s Tribelli sweet peppers continue to break into European markets. Tricolor chillies are already well known to professionals and thanks to Enza Zaden’s extensive marketing campaign, the brand is increasingly connecting with consumers.

“Most of the big European chains already have Tribelli as a reference brand for sweet peppers. In fact, what we see is that supermarkets like Kaufland in Germany or Alcampo in Spain can find the logo on the packaging so that it is easily recognizable by end consumers,” said Giuseppina Inturrisi, specialist in marketing at Enza Zaden.

“Thanks to a continuous marketing effort, we are seeing that it is already the consumers themselves who are looking for the brand on the shelves.”

The brand will be exhibited next week at the Alimentaria food fair in Barcelona, ​​as well as at Fruit Logistica in Berlin.

The company plans to intensify its marketing efforts this season with a wide range of activities planned for the end consumer.

“We have many actions planned in markets such as Germany, Spain, the Netherlands and the United Kingdom,” Inturrisi explained.

“To the constant communication we already have with consumers via social media, we are adding point-of-sale activations, special collaborations with cooking schools, recipe channels, food events, influencers and much more. .

“We want European consumers to know the brand and look for it on the shelves.”

Tribelli peppers are available in mini snack format or in XL format ideal for cooking.