UK government reportedly planning anti-crypto marketing campaign

The UK state’s obsession with end-to-end encryption shows no signs of abating, with a dubious £0.5m advertising campaign set to kick off.

We have Rolling Stone to thank for the scoop. He got his hands on some documents indicating that the British government hired the advertising agency M&C Saatchi to launch an advertising campaign designed to convince the public that end-to-end encryption, particularly in direct messaging applications such as WhatsApp and Facebook Messenger, is bad.

As with most state attempts to restrict freedom and civil liberties, this power grab is in the name of security. It looks like the campaign will lazily lean on the ‘think of the children‘ cliché, with dodgy ads featuring adults peeking at children, seemingly to imply that encryption facilitates child abuse.

“We engaged M&C Saatchi to bring together the many organizations that share our concerns about the impact end-to-end encryption would have on our ability to keep children safe,” a Home Office spokesperson told Rolling Stone. .

A freedom of information request sent last September by someone other than the author of the article finally obtained a responnse confirming that the budget for this campaign is £534,000. It is reasonable to question this expenditure at a time of economic stress for the country, but the greatest concern is the possible ulterior motives of this initiative.

The British State had a problem with encrypted messaging for years and there are indications that he is also responding to pressure from his allies (which usually means only the United States). The ongoing Covid pandemic emergency has greatly whetted the appetite of governments around the world for increased surveillance powers. Encryption is a major impediment to that ambition, but like so many of the government’s brilliant ideas over the past two years, this untimely extravagance is likely to come to nothing, at best.