Why not take a trip – to Aberdeenshire, says a new marketing campaign.
VisitAberdeenshire wants to inspire locals to ‘have a day out’ in Aberdeenshire this spring and, in doing so, give the area’s hospitality and tourism businesses a much-needed boost as Easter approaches.
Chris Foy, CEO of VisitAberdeenshire, said: “This multi-media campaign, supported by VisitScotland’s Destination and Area Marketing Fund, highlights the wonderful variety the region has to offer and illustrates how locals can enjoy a great day out here wherever they turn, with great attractions and world-class experiences just a short drive away.
“Visitors can enjoy new experiences nearby that they may not have been aware of and help support the tourism sector at the same time.
“While encouraging them to ‘make a day out of it’, of course they may also want to take advantage of the wide variety of food, drink and accommodation in the North East and make it a night out as well.”
Cllr Andy Kille, Leader of Aberdeenshire Council, said: “Our area is full of beautiful towns and villages which continue to offer a wide range of retail, hospitality and leisure businesses, not to mention any a series of activities available for both residents. and visitors can enjoy it all year round.
“After such a difficult time for all of these businesses over the past two years as various restrictions have been imposed on all of us by the Covid-19 pandemic, campaigns like ‘Make a Day of It’ this spring will give us all a opportunity to clearly demonstrate our support for the hospitality and tourism sectors while enjoying great days and exploring new parts of Aberdeenshire.
Ken Massie, Head of Regional Leadership and Development at VisitScotland, said: “The Destination and Industry Marketing Fund has been created to stimulate and support the sustainable recovery of Scottish tourism, helping to reach new audiences in the market. interior.
“This is the second phase of sustained activity for the region, with a city-focused campaign having already received COVID-19 recovery funding.
“I am truly delighted to support this campaign, which I am sure will encourage locals to explore the range of amazing experiences and attractions available on their doorstep, while also giving the industry a welcome boost. of tourism at what is a very difficult time indeed.
VisitAberdeenshire has collected experiences and suggestions for things to do on their website. A map-making tool allows locals and visitors to plan their time in and around the area.
For more information on things to do in Aberdeenshire, visit visitabdn.com.
Pre-pandemic direct tourism spending in the North East contributed more than £730m to the local economy each year, supporting almost 18,500 jobs in nearly 1,400 diverse businesses.
