Workato Launches New Marketing Process Automation Certification

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–Workato, the leading enterprise automation platform, today announced the launch of the new Marketing Process Automation certification, part of the company’s Automation Institute. The certification will cover best practices and methodologies for marketing process automation as well as what business automation means for marketing teams and more.

Led by a team of automation experts, Marketing Process Automation certification instructors include Scott Brinker, VP Platform Ecosystem, HubSpot and Editor at chiefmartec.com, Zann Yap, Director of Demand Generation at Workato, and Josh Lucas , Rev Ops Solution Manager at Workato. Each expert will act as an instructor and guide throughout the certification and help deliver engaging, product-independent content for any marketing or operations professional.

“We’ve seen automation adoption double year over year and it will continue to grow. Gone are the days when only IT and business tech departments used and implemented automations in an organization – marketing operations automations have grown over 200% in the last year,” said Scott Brinker, VP – President of Platform Ecosystem, HubSpot and Managing Editor at chiefmartec. com. “I am thrilled to be part of Workato’s Marketing Process Automation Certification, which is part of Workato’s commitment to providing resources and learning tools so that every department in every company can realize their full potential. through automation.”

The certification will cover:

• What enterprise automation means for marketing teams, how to apply it, and best practices for the whole team

• A 3-step guide to getting started with business automation

• How to Create Inbound Lead Management Process Automations

• How to Create Virtual Event Automations

• The best way to plan automated campaign operations and more

Workato’s Automation Institute is a specialized collection of interactive, on-demand courses where users progress and develop their careers in automation. Automation Institute offers self-service learning materials in several easy-to-follow forms such as PDFs, videos, interactive courses, and demos so you can learn about topics related to automation and automation. Workato platform at your own pace. Automation Institute’s beginner and intermediate courses allow users to slowly and gradually absorb the multidimensional world of automation within Workato and deepen their knowledge with exercises in each course.

“We are excited to officially launch the Marketing Process Automation certification, designed to provide a valuable certificate in automation. Part of Workato’s Automation Institute, this free certification is available to any marketing professional interested in learning more. on enterprise automation and demonstrates our commitment to providing engaging and relevant resources,” said Julien Clement, Director of Certification and Education at Workato. “We are excited to take a step forward in expanding the types of courses and certifications we offer. Automation is a growing category and Automation Institute aims to be a key place to grow and advance your career. .”

Founded in 2013, Workato helps you automate business workflows across cloud applications, on-premises applications, and employees, for example, automate cash quote business processes which may involve multiple applications such as Salesforce, NetSuite, Bill.com and Apttus. Workato combines an enterprise-grade workflow automation platform with the ease of use expected of consumer applications, enabling business users and IT to quickly create workflow automations.

To learn more about the brand new marketing certification and to register, go here. To learn more about Workato and the future of business automation, visit www.workato.com.

About Workato

A leader in enterprise automation, Workato helps organizations work faster and smarter without compromising security and governance. Designed for businesses and IT users, Workato is trusted by more than 17,000 of the world’s leading brands, including Broadcom, Intuit and Box. Based in Mountain View, Calif., Workato is backed by Altimeter Capital, Battery Ventures, Insight Venture Partners, Tiger Global and Redpoint Ventures. For more information, visit workato.com or connect with us on social media: