Yorktown launches fall marketing campaign to attract visitors
From apple picking and annual festivals to community walks and restaurant crawls, “Yorktown has it all for fall” is the town’s new marketing campaign, and city officials and marketers want everyone everyone knows.
The opening day of 98e Annual Yorktown Grange Fair on September 9, a new marketing campaign was unveiled on the fairgrounds to alert residents and outsiders to all that Yorktown has to offer in the coming months.
“Yorktown is a really special place all year round, but it’s especially special in the fall,” supervisor Matt Slater said. “Yorktown has it all for fall and it’s where people in the Hudson Valley should want to be.”
The multimedia campaign includes social media videos that target various consumer groups and a custom website called www.yorktownfallfun.com which directs the public to the Destination Y site listing the businesses and events presented in the videos.
The campaign, created by Thompson & Bender, will focus on families with young children, food lovers and young professionals. Local restaurants are participating in the campaign by creating special dishes, cocktails and other fall treats.
“We basically use it to reach out and reach out to the local communities that border Yorktown to understand what we’re doing,” Councilor Luciana Haughwout said. “It’s all about progress in preservation. That’s how we tie it all together. »
Events planned for Yorktown over the next two months include the San Gennaro Festival Sept. 14-18, Support Connection’s annual Support-A-Walk on Sunday, Oct. 2 at FDR State Park, and the Fall Festival of the Yorktown Chamber of Commerce and Car Show, to be held this year at the Jefferson Valley Mall on Sunday, October 9 from 11 a.m. to 5 p.m.
Additionally, a “Harry Potter Forbidden Forest Experience” is coming to FDR State Park starting Oct. 22, and the city plans to have a Halloween-themed haunted house attraction in October.
“We are looking to promote all events and make Yorktown a fall destination,” Councilman Sergio Esposito said. “We are very excited about this.”
The “Yorktown has it all for fall” campaign builds on the local holiday shopping campaign Yorktown ran last November and December. This is the latest phase of Yorktown’s Destination Y, a multimedia promotional campaign launched in the summer of 2020 to attract new investment.
