You’re wasting your digital marketing budget if you don’t do these two things!
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Balancing traditional marketing with digital marketing can sometimes be difficult. With people spending more time online, many brands and businesses are turning to digital platforms. Social media has become a must-have to reach almost everyone, not least due to the targeted approach offered by the platforms, while a strong search engine optimization (SEO) strategy enables the brand or the company to better target potential customers, donors and the public at large. With all the digital possibilities out there, here are two ways to maximize your marketing budget:
1. Track and measure results – this is one of the main advantages of digital marketing. How do you know your campaign is working if you can’t track the results? It may be impossible to tell how many times someone walked past an electronic notice board or sign before contacting you, but in the digital world there is a lot of data and analytics available for digital campaigns. With the digital footprint you leave during the various stages of your online decision-making process, almost anything can be tracked.
2. Retargeting – Have you shopped online and noticed advertisements for the same items you were looking at, appearing on other websites you visit?
If the answer is yes, then you are retargeted! Data is changing the way companies market their products to consumers and it should change the way you market, too. Remarketing helps you maximize results and dollars spent on a campaign aimed at driving traffic to your website. If you consider that your existing and potential customers are buying online, you realize that you can remarket to them as they browse other sites during their decision-making process. How can you do this in practice? For example, if you run a Facebook ad to drive traffic to your website, with the Facebook pixel, you can now capture those leads; you can then remarket on that database of website visitors and move them up the pipeline by encouraging them to sign up to your mailing list or newsletter with an incentive attached.
Think of a remarketing strategy as a way for your brand to capture interesting leads and reheat them. They are “cool” prospects because they’ve already taken the plunge to visit your site, so you want them to take the next step to becoming a “warm” prospect by facilitating opportunities for additional interactions and customer capture. data. For clarity, the Facebook pixel is a small snippet of code that tracks people and the types of actions they take when interacting with your brand, including all of your Facebook ads that they’ve seen before. ‘go to your website, the pages on your site that they are visiting. and the items they add to their cart. Although I used Facebook as an example, remarketing is also possible via Instagram, Linkedin, Twitter and Pinterest.
Candice Sealey is a Freelance Content Writer, Copywriter, Voiceover, Media Personality and Founder and Senior Consultant at Ignite! a comprehensive marketing and public relations consulting service that helps businesses / brands stand out, engage and connect with the right people through strategy, marketing, media and design solutions. Follow us on FB & IG @igniteresults
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