You’re wasting your digital marketing budget if you don’t do these two things! – Projector
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Balancing traditional marketing with digital marketing can sometimes be difficult. With people spending more time online, many brands and businesses are turning to digital platforms. Social media has become essential to reach almost everyone, especially because of the targeted approach offered by the platforms, while a solid Search Engine Optimization (SEO) strategy, allows the brand or the company to better target potential customers, donors and the general public. With all the digital possibilities out there, here are two ways to maximize your marketing investments:
1. Track and measure results – this is one of the main advantages of digital marketing. How do you know your campaign is working if you can’t track the results? It may be impossible to tell how many times someone has walked past an electronic billboard or billboard before contacting you, but in the digital world, the data and analytics available for digital campaigns are vast. Thanks to the digital footprint you leave during the various stages of your online decision-making process, almost anything can be traced.
2. Retargeting – Have you shopped online and noticed ads for the same items you were looking at appear on other websites you visit?
If the answer is yes, then you are retargeted! Data is changing the way businesses market to consumers and it should change the way you market too. Remarketing helps you maximize results and dollars spent for a campaign whose goal is to drive traffic to your website. If you consider that your existing and potential customers are buying online, you realize that you can remarket to them as they browse other sites during their decision-making process. How can you do this in practice? For example, if you run a Facebook ad to drive traffic to your website, with the Facebook pixel you can now capture those leads; you can then remarket this database of website visitors and move them along the pipeline encouraging them to sign up for your mailing list or newsletter with an incentive attached.
Think of a remarketing strategy as a way for your brand to capture valuable leads and warm them up. These are “cool” prospects, because they have already taken the step of visiting your site. So you want them to take the next step to becoming a “warm” prospect by facilitating opportunities for interaction and data collection. For clarity, the Facebook pixel is a small snippet of code that tracks people and the types of actions they take when they interact with your brand, including one of your Facebook ads they have views before accessing your website, the pages of your site they visit. and the items they add to their cart. While I used Facebook as an example, remarketing is also possible via Instagram, Linkedin, Twitter and Pinterest
Candice Sealey is a freelance content writer, copywriter, voiceover, media personality, and founder and principal consultant at Ignite! a comprehensive marketing and PR consulting service that helps businesses/brands stand out, engage and connect with the right people through strategy, marketing, media and design solutions. Follow us on FB & IG @igniteresults
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