Zoom by Ocado launches its first major marketing campaign | New

Ocado’s one-hour delivery arm, Zoom by Ocado – formerly Ocado Zoom – has launched its first major marketing campaign, which will run through September.

The campaign was designed by Ocado’s long-time partner creative agency, St Luke’s, and will appear across video-on-demand, out-of-home channels, social media and digital signage, planning and with media buying handled by Pintarget geographic marketers.

The 30-second ad features “humanized, animated groceries wearing motorcycle helmets queuing to get to their destination quickly, maintaining their freshness,” Ocado said.

The campaign slogan is “Zoom by Ocado – the quick grocery app with mountains of choice”.

“The fast grocery delivery market has quickly become a crowded market,” said Alan Young, CCO at St Luke’s.

“From the start, our goal was to make Zoom by Ocado the most visible brand in this sector. So we decided to create something funny and memorable that people would enjoy and laugh about. And show people that this new delivery service is fun, playful and above all human,” he added.

Zoom by Ocado changed its name in March, with a new name and brand colors changed from green and blue to “bright yellows and pinks”.

“The new look and feel sets us apart and marks the next chapter in our Zoom journey,” a company spokesperson said at the time.

The launch of the latest campaign follows the opening last month of Ocado’s second distribution depot in Canning Town, Newham, east London.

“We set ourselves apart from the competition with our mountainous lineup of over 10,000 products to choose from, delivered in less than 60 minutes,” said Zoe Hannah, senior customer manager for Zoom by Ocado.

“We are extremely delighted to present this fantastic proposition in this fun take on quick grocery shopping. We hope our new campaign will put a smile on Londoners’ faces this summer,” she added.